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Meet the Founder

Just over 15 years ago, I launched my first lingerie collection at a fashion show hosted at Julie’s restaurant in Holland Park. Julie’s was a stones throw away from my family home in the then eclectic, eccentric and bohemian Notting Hill! Behind the …

Jodie Kidd On All Things Mimi

Sooo.. it’s not everyday we get to cruise around in none other than THE original #foryoureyesonly James Bond Lotus…with an insanely beautiful and leggy blonde…Jodie Kidd.

My dear old buddy is a big fan of Mimi Holliday, so I knew bringing her in for an interview would be ideal. She is totally cute and fun which is how I would also describe Mimi Holliday.

Valentine’s World – Stylist and Fashion Editor, Valentine Fillol-Cordier

The embodiment of Parisian-chic style, French Stylist and Fashion Editor Valentine Fillol-Cordier recently styled our exclusive collections campaign, shot by Jane Mcleish-Kelsey and featuring Mimi muse Amber Anderson. We caught up with her post-shoot to get an insight into all things Valentine. Valentine in her early modelling days. Photo Vanina Sorrenti. When we were shooting …

20 Questions with Photographer Jane McLeish-Kelsey

Jane McLeish-Kelsey is an esteemed and award winning fashion Photographer who has shot for the likes of Vogue, Elle and Sunday Times Style to name but a few. Damaris, founder and Creative Director of Mimi Holliday first met her at the wrap party of the Damaris short film, ‘Packing Heat’, through their mutual friend Johnny …

Behind The Scenes with Lulu in Cap-Ferrat

Following the success of Mimis debut beach collection we asked our Mimi model of the moment, Lulu, to take you behind the scenes in her own words… Shooting with Mimi is always such an adventure, it’s one of the reasons I love working with Damaris. Not wanting the risk of a lost baggage debacle, resulting in …

Blog Takeover by Amber Anderson

Three years after Amber’s iconic Damaris campaign, we look back at one of our favourite ever photoshoots and catch up with the supermodel about her career, body confidence and her favourite pieces from the new Mimi collections. When I shot my campaign for Damaris a few years back, the room was full of women, most …