POP UPS

Mimi Holliday And damaris

Damaris and Mimi Holliday, were the first lingerie brands to hold Pop Ups in the worlds most exclusive stores, including Harrods, Selfridges, Brown Thomas and Fenwicks Bond Street. These partnerships continued over a period of seven years, including collaborations with surface designer Giles Miller and restauranteur Mark Hix.

Harrods

Damaris and Mimi Holiiday in a 150 sqm pop up in Harrods. This was one of six held in Harrods over a period of 7 years.

selfridges

The launch of Mimi Holliday in Selfridges with Mark HIX. Make up by TOM FORD, interior stands designed in collaboration with Giles Miller.
The 200 piece limited edition collection was designed by Damaris Evans exclusively for Selfridges.

fenwicks bond street

Mimi Hollidays Pop Up in Fenwicks Bond Street was showcased in four windows. The 120 piece limited edition collection was designed by Damaris Evans exclusively for Selfridges.

SELFRIDGES WITH GILES MILLER

The 6 foot perspex and cardboard heart stands were the first Pop Up design Damaris Evans and Giles Miller collaborated on. The 200 piece collection was designed exclusively for Selfridges in limited runs.